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Wonnie’s unique role focuses on the intersection of marketing and partnerships. Equal parts strategic and creative, Wonnie collaborates on the development and leads the execution of marketing activations and campaigns across the brand and brand partnerships. And if that’s not enough, Wonnie cultivates and maintains relationships with our key partners—from hotels to destination management companies—to help maximize benefits for our advisors and clients. With over a decade of experience in the luxury hotel industry, Wonnie is always in-the-know about the latest openings, travel trends and must-have resources to ensure F1S is consistently ahead of the curve.

Getting to Know Wonnie

Five Favorite Spots

New York

Cultivating Relationships with Key Partners

Based in New York and with the company for three years, Wonnie was a global rep at Shangri-La Luxury Hotels and Resorts prior to joining F1S. She’s had tons of amazing travel experiences, but the one that stands out? Planning her mom’s 60th birthday celebration in Switzerland. When she’s not on a plane, you’ll likely find her doing SoulCycle with her favorite trainer, sipping on a Black + Tan—a mix of cold brew and draft latte from her go-to coffee shop in Manhattan—and spending time with her newborn baby.

“What I love about travel is exploring the unknown and the people I meet along the way. As I often say, ‘I haven't been everywhere, but it's on my list!’”
Wonnie Baik

Meet & Greet

I can’t travel without:
Essential oils
An idyllic place to live would be:
My favorite meal:
Anything Korean—it’s my comfort food
Next up on my must-visit list:
Scandinavia, where I plan to fully embrace hygge
Something you don’t know about me:
I believe in horoscopic compatibilities—for real!
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