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    F1RST Selects

    Pretty Pretty Pugliese

    Rocco Forte’s newest idyll gathers the ingredients for laid-back luxury.

     

     

    In the hardscrabble earth of Puglia grows a lifestyle ruled by simplicity. For centuries, the sun and heat here have dictated the architecture and daily rhythms. Meanwhile, necessity nurtured the food and spirit of hospitality. Today, from these austere traditions, Rocco Forte Hotels’ Masseria Torre Maizza casts light on a modern kind of luxury—free from distracting adornment and confining ritual—that lets the goodness of essential ingredients shine through.

     

     

    “…a modern kind of luxury—free from distracting adornment and confining ritual—that lets the goodness of essential ingredients shine through.”
    Antonio Gutierrez

    TOWERING VISION

    Down a chalky road hemmed by stacked stone walls and stands of 700-year-old olive trees sits Masseria Torre Maizza. Part plantation, part fortress, masserie have a particular local pragmatism that combines a lord’s luxury with a farmer’s frugality and a soldier’s sobriety. Masseria Torre Maizza, opened in April 2019 as Rocco Forte’s twelfth hotel, is no exception.

    The 16th century villa forms a citadel over the forecourt, and grapevine-laced pergolas surround a large pool behind. Beyond, an arched gate leads to a garrison of rooms reaching toward the Adriatic across a landscape softened by ponds and putting greens. Crisp and relaxed, the forty rooms range from breezy ocean-view doubles to sprawling suites with private gardens and plunge pools. Stone floors and vaulted ceilings, tailored linen, handcrafted ceramics and pops of sun-bleached color tame the modernist take on traditional furnishings.

    Sensuous essential

    As farmers and fishermen the Pugliese were never rich, but always knew their ingredients. This created Puglia’s cucina povera, “poor food”, which says more about its simplicity than its paucity. At Carosello, the hotel’s destination restaurant, dine on reinvented local classics featuring exquisite quality and ingenuity: like the olive oil that is Puglia’s green gold, or its burrata enriched with oozing buffalo cream, or shells of orechiette made with grano arso—burnt grains, once a field scrap, now a delicacy—sautéed with rapini leaves or chickpeas echoing Arab influences from centuries ago.

    Plan your trip

    When the sounds of wind and sea and songbirds beckon outdoors, Torre Maizza’s spa offers a wellness program, including yoga or body and facial treatments in the gardens using olive oil, and sea salt and apricot scrubs. Excursions go even further: just a few miles down the road to the hotel’s private beach club, or on an exclusive mini-cruise to nearby fishing towns and swimming spots. In Alberobello discover Puglia’s UNESCO-listed trove of beehive-shaped trulli homes, and learn about and how to make the region’s ceramics, jewelry, olive oil, wines, pasta and other foods.

    Luxury, you see, is easy.

    LUXURY IS EASY

    F1S

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